Flooring Business Playbook

Attention flooring dealers! Running a successful flooring business can be overwhelming, but it doesn’t have to be. The Flooring Business Playbook is your ultimate guide to overcoming the unique challenges of the flooring industry and scaling your business to new heights.

In this comprehensive guide, Jerry shares the strategies that helped him build multiple successful businesses, including a $5 million flooring store. Drawing from his real-world experience, he provides actionable solutions for the problems flooring dealers face every day.

This book dives into essential topics, including:

Proven marketing strategies to attract your ideal customers.
Pricing techniques to maximize profits while staying competitive.
Effective selling strategies to close more deals with confidence.
How to recruit, hire, and build a top-performing team.
Leadership insights to inspire growth and drive success.

Whether you're struggling with stagnating sales or ready to take your store to the next level, The Flooring Business Playbook delivers the tools, insights, and confidence you need to succeed.

Start transforming your flooring business today—this is the playbook you’ve been waiting for!

What People Are Saying:

"His attention to detail and process has put me back on track even when everyone else in my area is slowing down. Closing rate went from 15% to 50%. Profits were at 30% to over 45% now. Closing has never been easier, even as more and more are tightening their belts. Hiring Jerry was the BEST move I've made for the future of my flooring business."

Travis Mize, Trademark Flooring

"I've been in this business for 20 years now and it got to the point where I'm frustrated that I'm not doing better. We have nothing but 5 stars reviews. We take great care of our customers. We are the best in our area at real wood flooring, and sand and refinish. I was really tired of customers who wouldn't go with the estimate. In fact I hated doing estimates just knowing thy probably weren't going to go with us. Our closing rate was 30%. I wanted help. I figured there has to be a better way. My wife is in a group and she talks about Jerry all the time. She's always watching his videos and telling me about them. We gave him a call and I told him where I was at. What I'm doing is not working. I'm ready to try something else. We decided to follow his guy. He seems to know what he's talk about. I'm not gonna lie. That fist month working with Jerry gave me such anxiety. He even suggested that I should stop selling if I don't enjoy it. So I took a deep breath and dove into the deep end. I decided, I'm going to do it his way and see what happens. I started to slow down my appointments and giving a price in the home. AMAZING! Our closing rate went from 30% to 70% and I was charging a 45% Margin instead of a 35% Margin. My sales the first 3 months were up $199,000. Our total sales will be up 1 Million this year by suing the systems Jerry put in place for us. It's changed my life. I have more confidence then ever before. I'm excited about this business and the future. My goal is to get to $5 Million a year in sales and to have a home I can go to once a month to get away and recharge. Get ready Jerry, we have some work to do."

Billy Kraus Artistic Flooring