Why This Workshop Exists

Before I created the Sell More Flooring Masterclass, I spoke with dozens of flooring business owners who were stuck in the same frustrating cycle:

• Prospects asking for estimates but never calling back
  
  

• Homeowners ghosting after visiting the showroom
  
  

• Salespeople resisting training or underperforming
  
  

• Endless price-shoppers comparing quotes instead of choosing quality
  
  

Even when owners tried to train their team themselves, the turnover was high and results didn’t stick. Meanwhile, sales and cash flow kept slipping.

I knew there had to be a better way.

That’s when I realized the problem wasn’t the product — it was the sales process. Flooring businesses weren’t losing because of their prices, but because they weren’t giving their teams the right tools and words to close confidently.

So I built the Sell More Flooring Masterclass as the shortcut every flooring business owner needs: a clear, proven system that gets your sales team on the same page, boosts close rates, and keeps more homeowners saying yes.

Here’s What This Means for You... No More:

❌ Losing sales to the competition over a slightly lower bid

❌ Spending hours on estimates that never turn into deals

❌ Dealing with tire-kickers who just want the cheapest option

❌ Watching prospects ghost after visiting your showroom

❌ Fighting with unmotivated sales staff who won’t follow directions

❌ Watching cash flow dip because of inconsistent close 

______________________________________________________________

 Instead, You’ll Get:

✅ A Proven, Industry-Specific Sales System your team can follow immediately

✅ Checklists and scripts that make sales training simple and repeatable

✅ The exact questions that uncover buyer motivation and shorten decision time

✅ More booked appointments from the leads you’re already getting

✅ Higher close rates even on your premium flooring options

✅ A stronger, more confident sales team with lower turnover and better results